Bryan Avila
Overview
Insight
Embarking on the early stages of his career as a Florida state representative, Brian astutely recognized the imperative for a comprehensive branding update. This strategic initiative went beyond the mere revitalization of his campaign, extending its impact to the thoughtful creation of campaign merchandise, an essential facet aimed at fostering a stronger connection with constituents and leaving a lasting impression in the political landscape.
Challenge
Our challenge became evident when we discovered that Brian lacked a comprehensive style guide for his political campaign. Faced with this scenario, we adeptly adapted by aligning our creative ideas with the existing elements he had in place, navigating the absence of a predefined structure to craft a cohesive and visually engaging brand identity that resonated with his message and values.
Solution
Implementing subtle changes, we aimed to convey that Brian wasn’t positioned as an entirely new candidate but rather as someone with a refreshed branding perspective. By strategically leveraging the colors he had previously chosen, our design approach went beyond aesthetics, prioritizing elegance and legibility across a spectrum of campaign materials and social media channels, ensuring a consistent and impactful visual representation of Brian’s political identity.
