Century 21
Overview
Insight
The client, having recently undergone a transformation in their brand identity, was eager to showcase these changes at their upcoming realtor tradeshow. With a fresh and updated image, they sought to make a lasting impression on attendees and effectively communicate their evolved brand narrative. The goal was to seamlessly integrate the newfound identity into the tradeshow experience, ensuring that their presence resonated with potential partners and clients.
Challenge
We aimed to strike a balance between innovation and familiarity, steering clear of extreme changes that might render the brand unrecognizable. Negotiating the challenge of presenting a new face while retaining elements familiar to people posed a considerable difficulty, requiring us to carefully navigate the delicate balance between evolution and continuity in the brand’s visual identity.
Solution
Embracing the essence of their freshly refined brand, we centered our design approach around its pristine and streamlined elements. Our goal was to create a visual identity that seamlessly blended the familiar aspects of the brand with innovative design elements, ensuring a harmonious and captivating representation that resonated with both existing and potential audiences.
