Claro
Overview
Insight
Claro is a telecommunication company that operate in 18 countries in America and 7 countries in Europe, becoming the largest Telecommunications company worldwide in terms of total access lines and the second largest in the world in mobile subscribers, excluding China and India.
Challenge
The challenge involved designing a stage and booth for a communication brand that would not only captivate but also resonate with the younger generation. This was particularly crucial as the space also housed other intriguing attractions. The purpose of the stage and booth was to launch a new product specifically targeting the youthful audience, requiring a design that exuded innovation, energy, and a strong sense of connection with contemporary trends.
Solution
The design had to feel fresh, energetic, and in tune with the latest trends. This was achieved by using bold visuals, interactive features, and modern styles. These elements helped to grab attention and deliver the brand’s message effectively to the target audience, ensuring a memorable product launch experience. It was sure to incorporate innovative and trendy design elements that would resonate with the demographic, including dynamic colors, interactive technology, and modern aesthetics. This created an engaging environment that left a lasting impression on attendees.
