Coca Cola
Overview
Insight
Coca-Cola has a history of creating iconic and unforgettable marketing campaigns for the Christmas season. Their advertisements have become synonymous with holiday cheer and are eagerly anticipated each year. These campaigns often feature heartwarming stories, catchy jingles, and the beloved Coca-Cola polar bears, making them a cherished part of the festive season for many people around the world.
Challenge
The challenge was to decorate plain shelves with iconic Christmas imagery without making the design too complicated or adding unnecessary hardware that could overwhelm or clutter the space meant for holding bottles.
Solution
An inviting atmosphere by incorporating their iconic Santa character, instantly infusing the stores with the spirit of Christmas. Additionally, a Coca-Cola truck was design and display in a welcoming area where customers could take pictures either by themselves or with Santa, enhancing the festive experience for all who visited the stores.
