Colsubsidio
Overview
Insight
Colsubsdio is a large chain store specializing in home goods, with a widespread presence across Colombia, employing over 4000 individuals. Known for its expansive selection and affordable pricing, Colsubsdio caters to Colombian families by offering a diverse range of services to meet their household needs. Strives to provide quality products and value for its customers, ensuring accessibility and convenience for families throughout Colombia.
Challenge
The challenge presented was to replicate the comprehensive offerings of the large store within a limited space for a pop-up location. Despite the smaller square footage, ensuring that this compact version retained all the essential products and services available at the main store was essential. Moreover, the ambiance of the pop-up store had to be carefully curated to create a cozy and inviting atmosphere, enhancing the shopping experience for customers. Thus, meticulous attention was given to the layout, decor, and lighting to evoke a sense of comfort and warmth, encouraging customers to explore and make their purchases with ease and enjoyment.
Solution
In designing this space, various brand elements were incorporated, utilizing patterns that simulated windows to create an enclosed atmosphere reminiscent of a cozy home. Additionally, structural element were introduced at the top to mimic the roofline, further enhancing the domestic ambiance. To facilitate navigation, signs were strategically placed to delineate different sections and included dedicated areas for customer service inquiries, as well as photo opportunities and interactive call-to-action sections. This approach ensured a family-friendly experience, where every aspect of the design was thoughtfully crafted to cater to the needs and preferences of all visitors.
