Corona
Overview
Insight
Corona is a globally renowned brand of beer, crafted in multiple breweries across Mexico before being exported to various markets worldwide, where it has garnered widespread acclaim and popularity among beer enthusiasts. With its distinct flavor profile and refreshing taste, Corona has established itself as a staple choice for consumers seeking a premium and satisfying beverage option, making it a beloved choice for countless individuals across the globe.
Challenge
The challenge was to create a marketing space that evoked a laid-back beach atmosphere, encouraging people to relax and socialize. One key aspect was to replicate the cozy ambiance of a beach bonfire experience, allowing visitors to enjoy the feeling of gathering with friends by the shore at night.
Solution
The solution involved crafting a space encompassing all the elements one might expect to find at a beach, utilizing materials such as wooden pallets and reclaimed wood to fashion swings, beach chairs, a bar, and various hangout areas. Numerous LED lights were strategically employed to enhance the ambiance, emitting warm hues reminiscent of a sunset, immersing visitors in an idyllic coastal setting. To elevate the experience further, a captivating centerpiece resembling a rising sun was created, adding a touch of grandeur and providing guests with a truly memorable moment amidst the beach-inspired surroundings.
