Nestlé
Overview
Insight
Nestlé is a big company from Switzerland that makes many different foods and drinks. You might know some of their popular brands, like Nescafé, KitKat, and Purina pet food. They sell their products all over the world and try to make things that are good for people and the planet.
Challenge
The challenge presented was to design a vibrant and engaging space within a concert setting festival that would appeal to individuals of all ages, fostering interaction and socialization while showcasing the products of a fragrance company. This involved creating an immersive environment that captivated festival-goers, offering opportunities for them to not only experience the brand’s scents but also to relax, socialize, and enjoy the festival atmosphere memorably and enjoyably.
Solution
The challenge was to create small pop-up store spaces that captured the festive spirit of Halloween, aiming to entice children to spend extra time exploring these sections and selecting items from the stands, which were adorned with thematic designs. This involved crafting immersive environments that showcased Halloween-themed products and provided interactive elements and engaging activities to enhance the overall experience for young visitors, ensuring they were drawn to the displays and encouraged to make selections from the curated offerings.
