SC Johnson

Overview

Insight

SC Johnson, a privately held American company, is renowned for manufacturing a wide array of household cleaning supplies and various consumer goods that have become household staples. Their portfolio boasts a range of beloved brands, including Windex, celebrated for its streak-free formula that leaves glass surfaces sparkling, Pledge, a trusted name in wood care products, Glade, offering a diverse selection of air fresheners to infuse homes with delightful scents, and Raid, known for its effective pest control solutions. With a commitment to quality and innovation, SC Johnson has solidified its position as a leader in the industry, consistently delivering products that meet the evolving needs of consumers while maintaining a focus on sustainability and environmental responsibility. Through their dedication to excellence and a diverse portfolio of brands, SC Johnson continues to enhance the lives of consumers worldwide with products that make cleaning and maintaining their homes a breeze.

Challenge

The challenge presented was to design a vibrant and engaging space within a concert setting festival that would appeal to individuals of all ages, fostering interaction and socialization while showcasing the products of a fragrance company. This involved creating an immersive environment that captivated festival-goers, offering opportunities for them to not only experience the brand’s scents but also to relax, socialize, and enjoy the festival atmosphere memorably and enjoyably.

Solution

The solution involved designing various spaces where festival-goers could interact with the products in a hands-on manner, promoting relaxation and sensory experiences. These spaces included designated areas for hugging, comfortable seating for relaxation, and opportunities for social interaction, all within the high-energy environment of a festival setting. Each space was carefully crafted to provide a unique and memorable experience, encouraging visitors to engage with the fragrance company’s products while enjoying the excitement of the event.
Johnson and Johnson
Johnson and Johnson
Johnson and Johnson
Johnson and Johnson
Johnson and Johnson
Johnson and Johnson
Johnson and Johnson

Let’s make cool things.

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