The Bike
Overview
Insight
As Orlando undergoes a transformation with a growing younger demographic, fueled in part by the student population, the city is progressively embracing bicycles as a preferred mode of transportation; in response to this evolving trend, a forward-thinking company is strategically positioning itself to enter and cater to this specific market.
Challenge
The client, in search of a distinctive blend of hipster, modern, and friendly vibes, presented us with the challenge of crafting a brand identity that goes beyond being bold, requiring a meticulous exploration and understanding of their branding needs to ensure a seamless alignment with their overarching vision.
Solution
Digging into the heart of the brand, we went beyond the surface, asking insightful questions and intricately identifying our target audience. The meticulous process resulted in the creation of a thoughtfully designed brand that transcends mere apparel; it not only finds its place in wardrobes but becomes a source of pride for those who wear it, and use their products, weaving a narrative of identity and connection.
