Ultra Beauty
Overview
Insight
Eager for a promotional strategy that broke free from the ordinary, our client envisioned a dynamic and interactive approach to highlight their trade show. The goal was to step away from traditional media methods, embracing a fresh perspective that captivates and engages the audience.
Challenge
Our mission was to craft a call to action that not only exuded cleverness and visual allure but also boasted tangible and portable qualities.
Solution
We delved into industry research to understand the dynamics of the makeup world. Inspired by our findings, we conceived the concept of a professional makeup case adorned with legends accompanying each product, subtly nodding to the vibrant world of trade shows. This unique case was meticulously shipped to key influencers, inviting them to join and participate in the brand’s journey.
